Requirements
Key Responsibilities:
Sponsorship Strategy and Planning:
Develop and implement a comprehensive sponsorship strategy for the BOSB Expo.
Identify potential sponsors and create customized sponsorship packages that align with the event's goals and target audience.
Conduct market research to understand industry trends and identify potential sponsors, including corporations, organizations, and partners.
Set sponsorship goals and objectives in collaboration with the event management team and ensure alignment with the overall event strategy.
Sponsorship Sales and Acquisition:
Generate leads and actively pursue new sponsorship opportunities by reaching out to potential sponsors.
Cultivate relationships with existing and prospective sponsors to encourage their participation and investment.
Negotiate and close sponsorship agreements, ensuring terms are clear, mutually beneficial, and within budget.
Work with the sales and marketing teams to create compelling proposals and presentations for potential sponsors.
Sponsorship Activation and Fulfillment:
Oversee the implementation of sponsor benefits, ensuring sponsors receive all agreed-upon deliverables (e.g., booth spaces, branding, digital promotions).
Coordinate with other event teams (marketing, logistics, exhibitors) to ensure sponsors' needs are met during event execution.
Track and manage all sponsorship materials, ensuring timely delivery and proper placement during the event.
Act as the main point of contact for sponsors before, during, and after the event, maintaining clear and proactive communication.
Sponsor Communication and Relationship Management:
Provide exceptional customer service to sponsors, maintaining strong and positive relationships throughout the event cycle.
Regularly update sponsors on event progress, key developments, and promotional opportunities.
Address any issues or concerns raised by sponsors promptly, ensuring their needs are addressed and that they feel valued.
Sponsorship Marketing and Promotion:
Collaborate with the marketing team to promote sponsors and maximize their visibility before, during, and after the event.
Ensure sponsors are included in marketing materials such as websites, event brochures, and email campaigns.
Develop and implement creative ideas for sponsor activation (e.g., branded experiences, giveaways, special sessions).
Coordinate social media and digital marketing efforts to highlight sponsor involvement.
Event Coordination and Logistics:
Assist with the logistical needs of sponsors at the event, including booth setups, signage placement, and technical requirements.
Ensure that sponsor branding is prominently displayed and that all contractual obligations are met.
Coordinate with the event's logistics team to ensure sponsors have access to all relevant spaces and services (e.g., VIP areas, networking events).
Post-Event Reporting and Relationship Building:
Collect feedback from sponsors after the event to evaluate their satisfaction and identify areas for improvement.
Prepare post-event reports detailing sponsorship revenue, sponsor satisfaction, and ROI metrics.
Maintain long-term relationships with sponsors to encourage their participation in future events.
Budget Management:
Manage the sponsorship budget and track sponsorship revenue to ensure targets are met.
Monitor expenditures related to sponsorship fulfillment and ensure that costs are within budget.